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My archives

A wide range of digital design projects and explorations

The challenge

Boost engagement, reward loyalty, and attract sponsors—all within a single app experience.

My role

UX Research
UX Strategy
UX Design
User Journeys
Documentation

Product

Native app

I led the overhaul of U.S. Soccer’s native mobile app to boost user engagement and deliver greater value to its customer loyalty program, the “Insiders” group.

Through discovery sessions with internal stakeholders and fan surveys, we identified core organizational goals and validated proposed features. I went on to develop journey maps and wireframes for key user flows while overseeing the final UI design.

The app was recognized as a Webby Awards Honoree in the Sports Apps & Software category. It also drove a significant increase in sponsorship revenue, including the sale of naming rights to Anheuser-Busch in a multi-year deal.

Challenge

Boost engagement, reward loyalty, and attract sponsors—all within a single app experience.

My role

UX Research
UX Strategy
UX Design
User Journeys
Documentation

  • I led the overhaul of U.S. Soccer’s native mobile app to boost user engagement and deliver greater value to its customer loyalty program, the “Insiders” group.
  • Through discovery sessions with internal stakeholders and fan surveys, we identified core organizational goals and validated proposed features. I went on to develop journey maps and wireframes for key user flows while overseeing the final UI design.
  • The app was recognized as a Webby Awards Honoree in the Sports Apps & Software category. It also drove a significant increase in sponsorship revenue, including the sale of naming rights to Anheuser-Busch in a multi-year deal.

Concept exploration for a new SoccerBible landing page brought to life in Webflow.

Corporate marketing website for VSA Partners, built and animated in Webflow.

Homepage experience concept for a design exploration site, Design for better.

Custom-designed wedding website I created for my wife and me, built in Webflow.

More case studies.

View all
Web design mockup
Driving a 650% ad impression lift through UX optimization.
Product design for U.S. Soccer
Driving a 650% ad impression lift through UX optimization.
Product design for U.S. Soccer
Web design mockup
Creating a product MVP to drive smarter brand decisions.
Webflow development for VSA Partners
Creating a product MVP to drive smarter brand decisions.
Webflow development for VSA Partners
01.
Increase sign-ups for Insiders loyalty membership program.
02.
Provide additional value to existing paid and free Insiders members.
03.
Identify potential sponsorship opportunities within the app.
04.
Increase app interaction during and after the match.

Key business goals, gathered through stakeholder collaboration, set our strategic direction.

I found that an Insider's account-gated Player-of-the-Match (POTM) voting flow was the best way to support the key business goal of increasing Insider Account sign-ups while providing fans with an exciting new flagship feature of the app. This approach helped with important business goals & user needs simultaneously.

Key business goals, gathered through stakeholder collaboration, set our strategic direction.

01.
Increase sign-ups for Insiders loyalty membership program.
02.
Provide additional value to existing paid and free Insiders members.
03.
Identify potential sponsorship opportunities within the app.
04.
Increase app interaction during and after the match.

Key business goals, gathered through stakeholder collaboration, set our strategic direction.

I found that an Insider's account-gated Player-of-the-Match (POTM) voting flow was the best way to support the key business goal of increasing Insider Account sign-ups while providing fans with an exciting new flagship feature of the app. This approach helped with important business goals & user needs simultaneously.

Intro

My name is John Reglin and I’ve built this beautiful little corner of the internet. I’ve spent the past decade shaping thoughtful digital experiences across product, brand, and content. From agency life to in-house teams, my work has spanned UX strategy, interaction design, and Webflow development—often all at once. I care about the craft, the users, and the moments in between. Please don't hesitate to reach out.

jreglin@live.com ↗LinkedIn ↗

Client experience

Cole Haan
Chime
U.S. Soccer Federation
IBM
CME Group
Morningstar
Perkins Coi
Plante Moran
Baker McKenzie
And more

Services

UX strategy + research
Experience design
Product design
Interface design
Design systems
Interaction design
Webflow development
HTML + CSS
JavaScript + GSAP
Me and my wife
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© 2025
John Reglin
John Reglin
Design portfolio© 2025