Learn more

Designing digital experiences that turn attention into action through UX strategy, product design, and creative technology.

Turning attention into action through UX strategy, product design, and creative technology.

UX strategy
User research/interviews
Heuristic reviews
Information architecture
User journeys
Wireframes
Usability testing
Analytics
Digital design
UX/UI design
Product design
Interaction design
Prototyping
Functional documentation
Creative technology
Webflow
HTML & CSS
JavaScript (GSAP)
CMS design & implementation
Senior UX Designer — VSA Partners
Sept. 2022 — Present
Co-founder & Director, Design and UX — imnotArt (web3 Startup)
Nov. 2021 — Sept. 2022
Digital Experience Manager — U.S. Soccer Federation
April 2019 — Nov. 2021
UX Strategist — One North Interactive
March 2017 — April 2019
UX Designer — ColorJar
Feb. 2016 — Feb. 2017
Associate Product Manager — DialogTech
June 2015 — Feb. 2016
Webflow
Webflow: 101, Layout 1, Layout 2 & CMS
User Testing
Conducting Usability Testing (IxDF)
Product Management
Pragmatic Marketing Certified (PMC-III)

Case Studies.

Driving a 650% ad impression lift through UX optimization.

Web Experience — VSA Partners

Web design mockup
Driving a 650% ad impression lift through UX optimization.

Web Experience — VSA Partners

Web design mockup
Driving a 650% ad impression lift through UX optimization.

Web Experience — VSA Partners

Mobile app design mockup
Digital design

User research/interviews
Heuristic reviews
Information architecture
User journeys
Wireframes
Usability testing
Analytics

Web design mockup
Digital design

User research/interviews
Heuristic reviews
Information architecture
User journeys
Wireframes
Usability testing
Analytics

Web design mockup

Bringing heart and
hustle to every pixel.

Webby Awards honoree
U.S. Soccer app
Webby Awards honoree
Adams and Reese website
W³ Silver Award
Adams and Reese website
AIVA Communicator Award
Taft Law website
FCS Portfolio Bronze Award
CME Group microsite
Client logo
Client logo
Client logo
Client logo
Client logo

Work that’s been celebrated by the Webbys, W³, AVA, & FCS Awards.

Webby Awards honoree
U.S. Soccer app
Webby Awards honoree
Adams and Reese website
W³ Silver Award
Adams and Reese website
AIVA Communicator Award
Taft Law website
FCS Portfolio Bronze Award
CME Group microsite
Webby Awards honoree
Adams and Reese website
W³ Silver Award
Adams and Reese website
Webby Awards honoree
U.S. Soccer app
AIVA Communicator Award
Taft Law website
Webby Awards honoree
Adams and Reese website
W³ Silver Award
Adams and Reese website
Webby Awards honoree
U.S. Soccer app
AIVA Communicator Award
Taft Law website

Trusted by industry leaders to create experiences that move business forward.

Learn more
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Senior UX Designer — VSA Partners
Sept. 2022 — Present
Co-founder & Director, Design and UX — imnotArt (web3 Startup)
Nov. 2021 — Sept. 2022
Digital Experience Manager — U.S. Soccer Federation
April 2019 — Nov. 2021
UX Strategist — One North Interactive
March 2017 — April 2019
UX Designer — ColorJar
Feb. 2016 — Feb. 2017
Associate Product Manager — DialogTech
June 2015 — Feb. 2016

Resume

Skills

UX strategy
User research
User interviews
Heuristic reviews
Information architecture
Journey maps
Wireframes
Usability testing
Digital Design
UX/UI design
Product design
Interaction design
Prototyping
Functional documentation
Creative technology
Webflow
HTML + CSS
JavaScript + GSAP
CMS Design & Implementation

Certifications

Webflow
Webflow: 101, Layout 1, Layout 2 & CMS
User Testing
Conducting Usability Testing (IxDF)
Product Management
Pragmatic Marketing Certified (PMC-III)

Exploring the intersection of clarity, craft, and technology.

View my work
Web design mockup
Driving a 650% ad impression lift through UX optimization.
U.S. Soccer
Web design mockup
Driving a 650% ad impression lift through UX optimization.
U.S. Soccer
Web design mockup
Designing intuitive journeys that accelerate the path to purchase.
eCommerce — Cole Haan
Web design mockup
Driving a 650% ad impression lift through UX optimization.
U.S. Soccer
Web design mockup
Driving a 650% ad impression lift through UX optimization.
Web Experience — VSA Partners
Web design mockup
Designing intuitive journeys that accelerate the path to purchase.
eCommerce — Cole Haan
Driving revenue through loyalty-focused app enhancements.
Native App — U.S. Soccer
Creating a product MVP to drive smarter brand decisions.
Web Experience — VSA Partners
Web design mockup
Driving a 650% ad impression lift through UX optimization.
Web Experience — VSA Partners
Web design mockup
Designing intuitive journeys that accelerate the path to purchase.
eCommerce — Cole Haan
John Reglin
John Reglin
Design portfolio© 2025